Brand & Media Kit
LAAC Roofing Services
The official logo, colours and type for LAAC Roofing Services — a family-owned roofing company rooted in San Leandro, backed by 25+ years of roofing experience passed down through the family. Licensed C39 contractor, insured, serving the San Francisco Bay Area.
Everything on this page is the approved artwork. Please use these files rather than copying the logo from the website or re-creating it.
01
Primary logo
The stacked lockup is the primary signature — use it wherever there is room. The horizontal lockup is for wide, shallow spaces: website headers, email signatures, vehicle door panels and sign bands. Both are supplied for light and dark grounds.
LAAC-primary-stacked-fullcolor.svgLAAC-primary-stacked-ondark.svg
LAAC-primary-horizontal-fullcolor.svg
LAAC-primary-horizontal-ondark.svg02
Logo components
Each part of the logo is supplied on its own, for places where the full lockup will not read — stamps, favicons, embroidery, small print and social avatars.
LAAC-icon-fullcolor.svg
LAAC-icon-square-fullcolor.svg
LAAC-wordmark-stacked-fullcolor.svg
LAAC-wordmark-horizontal-fullcolor.svg03
Backgrounds
Full colour on white and light neutrals. Reversed on black and dark grounds. Never place the full-colour lockup on a mid-tone or busy background.
04
Colour
Two brand colours plus three neutrals for backgrounds and secondary text. Pantone references are the closest published match and should be confirmed against a physical guide before a print or vinyl run.
RGB 229 · 36 · 16
CMYK 0 · 90 · 100 · 0
PANTONE 485 C
RGB 0 · 0 · 0
CMYK 0 · 0 · 0 · 100
PANTONE Black 6 C
RGB 255 · 255 · 255
CMYK 0 · 0 · 0 · 0
No ink — knock out
RGB 21 · 21 · 21
Dark grounds
RGB 110 · 110 · 110
Secondary text
RGB 237 · 237 · 237
Rules, panel fills
Print note. The CMYK build above is tuned for a vivid press red rather than a literal conversion of the screen value — a straight conversion gives 0 · 84 · 93 · 10 and prints muddy. For vinyl, signage and embroidery, match to the Pantone reference rather than the CMYK build. Red belongs to the LAAC lettering only; it is never used for the roof graphic or for small type.
05
Typography
The logo is outlined artwork — no font is needed to reproduce it, and it must never be re-typed. The faces below are for occasions where the type has to be extended: a strapline, a document, a web page.
Roofing done properly, first time
Body copy stays quiet and even: one weight, generous line height, no letterspacing. This paragraph is set at 16 px with a line height of 1.6.
Headline — Poppins SemiBold, 28–48 px, tracking 0.02 em · Body — Poppins Regular, 15–17 px, line-height 1.6 · Section labels — tracked caps, 0.34 em
| Role | Face | Notes |
|---|---|---|
| Headline / display | Poppins SemiBold | 28–48 px · tracking 0.02 em |
| Body | Poppins Regular | 15–17 px · line-height 1.6 |
| Section labels | Poppins SemiBold | Tracked caps · 0.34 em |
| Logotype — LAAC | Didone serif (reference only) | Closest matches: Bodoni Moda, Bodoni MT Bold, Playfair Display · tracking ≈0.09 em |
| Supporting — ROOFING / SERVICES | Geometric sans (reference only) | Closest matches: Century Gothic, Questrial, Poppins Light · tracking ≈0.42 / 0.50 em |
Set headings in the geometric sans to echo the ROOFING lettering, and reserve the Didone serif for the logo alone so the lettermark keeps its authority.
06
Clear space & minimum size
Clear space on all four sides equals the cap height of ROOFING — about 10% of the logo's width. Nothing enters that band: no type, photography, sign trim or panel edge. Give it more where you can.
| Asset | Minimum width | Rule |
|---|---|---|
| Stacked lockup | 140 px / 38 mm | Below the stacked minimum, drop the wording and use the square mark. Below 24 px, use the square mark only. For stitched work hold a minimum of 45 mm across the stacked lockup — the hairline serifs on LAAC will not survive smaller. |
| Horizontal lockup | 200 px / 55 mm | |
| Roof icon | 32 px / 10 mm | |
| Square mark | 16 px / 6 mm |
07
Please don't
- Stretch or squash it
- Recolour the lettering
- Rotate or tilt it
- Add shadows, glows or bevels
- Place full colour on a mid-tone or busy ground
- Crowd it or crop the clear space
- Re-type the wording in a live font
- Redraw the roof or outline the letters
- Box the logo in a shape it was not supplied in
- Use low-resolution artwork taken from the website
Every use should start from a file in this package. For cut vinyl, channel letters and signage, supply the vector PDF — never a PNG.
08
Downloads
Vector — SVG
Scales to any size without loss. Best for web, and for anything a designer will place.
| File | Format | Size |
|---|---|---|
| Icon black | SVG | 1 KB |
| Icon full colour | SVG | 1 KB |
| Icon square black | SVG | 1 KB |
| Icon square full colour | SVG | 1 KB |
| Icon square white | SVG | 1 KB |
| Icon white | SVG | 1 KB |
| Primary horizontal black | SVG | 11 KB |
| Primary horizontal full colour | SVG | 11 KB |
| Primary horizontal reversed | SVG | 11 KB |
| Primary horizontal white | SVG | 11 KB |
| Primary stacked black | SVG | 11 KB |
| Primary stacked full colour | SVG | 11 KB |
| Primary stacked reversed | SVG | 11 KB |
| Primary stacked white | SVG | 11 KB |
| Wordmark horizontal full colour | SVG | 10 KB |
| Wordmark horizontal white | SVG | 10 KB |
| Wordmark stacked full colour | SVG | 10 KB |
| Wordmark stacked white | SVG | 10 KB |
Raster — PNG, transparent
2048 px wide unless noted. Use where a vector file cannot be placed.
| File | Format | Size |
|---|---|---|
| Icon black 2048 px wide | PNG | 44 KB |
| Icon full colour 2048 px wide | PNG | 44 KB |
| Icon white 2048 px wide | PNG | 47 KB |
| Primary horizontal black 1024 px wide | PNG | 28 KB |
| Primary horizontal full colour 2048 px wide | PNG | 69 KB |
| Primary horizontal reversed 2048 px wide | PNG | 72 KB |
| Primary horizontal white 1024 px wide | PNG | 31 KB |
| Primary stacked black 1024 px wide | PNG | 54 KB |
| Primary stacked full colour 2048 px wide | PNG | 145 KB |
| Primary stacked full colour 3000w 300dpi | PNG | 241 KB |
| Primary stacked reversed 2048 px wide | PNG | 151 KB |
| Primary stacked white 1024 px wide | PNG | 59 KB |
| Wordmark horizontal full colour 2048 px wide | PNG | 57 KB |
| Wordmark horizontal white 2048 px wide | PNG | 50 KB |
| Wordmark stacked full colour 2048 px wide | PNG | 126 KB |
| Wordmark stacked white 2048 px wide | PNG | 116 KB |
Print — vector PDF
For printers, signwriters, vinyl cutters and embroidery digitisers. Contains outlines only — no fonts, no raster data.
| File | Format | Size |
|---|---|---|
| Icon black | 2 KB | |
| Icon square black | 2 KB | |
| Laac full colour | 3 KB | |
| Primary horizontal black | 12 KB | |
| Primary horizontal full colour | 12 KB | |
| Primary stacked black | 12 KB | |
| Primary stacked full colour | 12 KB | |
| Wordmark stacked black | 11 KB |
Social
Profile images, banners and link-sharing cards at the sizes the platforms expect.
| File | Format | Size |
|---|---|---|
| Social banner 1500x500 black | PNG | 52 KB |
| Social banner 1500x500 white | PNG | 54 KB |
| Social og 1200x630 black | PNG | 51 KB |
| Social og 1200x630 white | PNG | 53 KB |
| Social profile 1000x1000 black | PNG | 39 KB |
| Social profile 1000x1000 primary white | PNG | 63 KB |
| Social profile 1000x1000 red | PNG | 39 KB |
| Social profile 1000x1000 white | PNG | 39 KB |
Favicon package & brand guide
| File | Format | Size |
|---|---|---|
| Favicon package — ICO, PNG 16–512, Apple touch 180, maskable tile, manifest and head markup | ZIP | 42 KB |
| Brand guide — 8 pages | 664 KB |
09
Media contact & usage
For press enquiries, or for a file or format that is not on this page — including EPS for signwriters, vinyl and embroidery — please get in touch.
Usage. These assets are provided so that the LAAC Roofing Services identity is reproduced correctly. They may be used to identify, reference or report on LAAC Roofing Services. Please do not alter the artwork, and please do not use it to imply an endorsement, partnership or affiliation that has not been agreed. If in doubt, ask — we would rather help than see the logo redrawn.